What the F is Inbound?

In today’s marketplace, it’s increasingly difficult for your message to be heard. Gone are the days where outbound marketers could bombard customers with ads, cold calls and emails – and then expect results. Today’s prospects don’t want to be interrupted by cold calls and unwanted emails. 

If your prospects are looking for a solution to a problem, they are likely to do their research and understand the options available well before they want to engage with a salesperson.  And that’s where Inbound Marketing comes in.

Outer Space Marketing

59% of B2B Fortune 500 businesses use marketing automation.

‘Inbound’ is a term coined by HubSpot’s Brian Halligan as a marketing methodology where attention (and sales) is earned by drawing customers to a businesses website through producing interesting content: blogs, social media marketing, videos, thought leadership, eBooks, case studies and other forms of content marketing.

Inbound Marketing techniques are the antidote to the shifting world of B2B buyer preferences and are repeatedly shown to be more effective than their outbound marketing counterparts such as telemarketing, direct mail, broadcast advertising and even some forms of email marketing.

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